Under this premise, Facebook states that there is some “anguish and concern” about the current business model based on advertising. One of those pointed out by Facebook is Apple, in that they believe that their new privacy policy could negatively affect the advertising sector.

This is due to the navigation tracking restrictions that Apple will implement in just a few months on its devices and that will grant the user the option to activate the information tracking, which will be the one that decides whether to accept it or not.

Concerns on Facebook about Apple’s privacy

David Fischer, Facebook’s chief revenue officer, said in an interview this week that they relied on personality advertising generated by data offered through users, CNBC reports.

In order to offer a free product and help small businesses get their business off the ground, they need to be able to continue operating with targeted advertising. This means that Facebook can show advertising depending on our interests and not in a general way.

Thus, greater refinement of advertising based on ads for the users themselves is achieved and, consequently, a better investment for the clients who have requested these services.

According to Facebook, Apple’s move to offer the user the decision to provide access to information tracking would jeopardize its business model. They go one step further and classify it as “an attack” on the advertising industry. It is not the first time that Facebook criticizes an Apple decision, recently it also did so for the 30% commission in the App Store.

Apple and Facebook, are two different business models

Apple’s maxim is that all sensitive data is not recorded on the company’s servers and that it is the user himself who decides what data he wants to provide to third parties during the use of his devices.

Apple is one of the few companies that are jealous of their customers’ privacy and take it very seriously. Its business model does not lie in advertising, it is oriented toward the sale of devices and services such as iCloud, Apple Music, Apple TV+ or Apple Arcade. All of them are free of advertising and integrated purchases.

The tracking restriction was planned for the release of the latest version of its iPhone operating system, iOS 14. But finally, this option will be delayed until 2021 to give developers time to make the necessary changes.