Bharti Airtel and Axis Bank on Monday announced a tie-up to offer financial services, saying co-branded credit cards will be issued to the telecom service company’s customers.

The tie-up will also offer Airtel customers ‘buy now, pay later’ apart from providing pre-approved loans.

According to a statement, this tie-up will help Axis Bank expand its footprint in Tier-II and Tier-III markets.

Gopal Vittal, Managing Director and Chief Executive Officer (India & South Asia), Bharti Airtel said that Airtel is building its financial services portfolio as part of its initiative to deliver world-class digital services to its customers.

Telecom major Bharti Airtel and the country’s third-largest bank Axis Bank launched the Airtel Axis Bank credit card on March 7. This partnership has been done to strengthen the development of the country’s digital system. Amitabh Choudhary, MD and CEO, Axis Bank said that Axis Bank will help increase access to credit and various digital offers for Airtel’s 340 million customers.

To pay utility bills, To help our customers in an increasingly digital economy. Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel said that the company is building a portfolio of financial services as part of its efforts to deliver world-class digital services to its customers. This is expected to help both the companies enter Tier II and III markets by enabling them to adopt digital payments. These offers include pre-approved loans, buy now, cashback, special discounts, digital vouchers and co-branded credit cards for Airtel customers.