British band Coldplay is trying to turn its fans into climate rock stars with an app that rewards them for bringing low-carbon transport to concerts during the group’s current world tour.
There were 80,000 downloads of the smartphone app during the first leg of the 2022 tour, according to Coldplay, and the band says estimated emissions from fan tours fell nearly 50 percent compared to their 2016 shows. -2017. However, a review of those numbers indicates the limits of using motivational apps to calculate and offset carbon emissions.
Coldplay says their goal is to make their “Music of the Spheres” tour as sustainable as possible. To that end, the band is doing everything from installing solar panels in concert halls to traveling on biofuel-powered jets and electric vehicles.
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Much of the carbon footprint of a world tour; however, is generated by the tens of thousands of fans who travel to see the band. The SAP SE-powered app shows fans their estimated carbon emissions for a round trip to a show if they travel by car, train, plane, bicycle, or other forms of transportation. Concertgoers are encouraged to choose a climate-friendly mode of travel and those who do will receive a code for 10 percent off Coldplay merchandise.