It is a trend that eliminates the problem of deciding which eyeshadow colour is the most suitable for each outfit and although celebrities surely do not have that problem -because they are advised by the best experts-, some of the attendees at the Union Awards of Actors (in English: Screen Actors Guild Awards) were the ones who marked the field for the new trend.

One of the most applauded guests of these awards was Lady Gaga, who little by little has been abandoning her most transgressive side – at least on the red carpet – to give us authentic style lessons. In this case, she opted for a vintage Armani Privé dress in white with details of golden rhinestones, in her chest area. The actress and singer were impressed on the red carpet, also wearing exquisite jewellery from Tiffany & Co. For this exemplary style, Lady Gaga wanted to coordinate her eye shadow, wearing a lower eyelid covered in the same colour as the dress. To frame the look and give it intensity, she added a thick winged eyeliner in black and gave strength to her eyelashes.

At the same event, renowned English actress Helen Mirren offered another more subtle way to join the trend, thus proving that it is valid -and flattering- for any age. Mirren wore a Dolce & Gabbana dress in shades of pink with three-dimensional flower appliqués. This colour inspired makeup artist Jo Strettell to create her beautiful look in which the pink of the garment was the leading line. The expert selected a pink shadow in a satin finish to colour the actress’s eyelids and accompanied it with a touch of matching blush and an intense lipstick that matched the saturated tone of the flowers on the dress. She was so dazzling she collected her Lifetime Achievement Award from her, a recognition of her long film career.

Combining various elements of a style with each other in a fashion that goes through the ages. In the 70s it was unthinkable not to wear coordinated shoes and bags in the same colour, just like in the early 2000s when all accessories and makeup were chosen in the same colour as the clothes. However, a few decades later, industry insiders decided that so much forcefulness was out of fashion and carefully neglected outfits began to be seen: it was the turn of the effortless. Very natural make-up was gaining ground and informal hairstyles such as messy updos made a big dent.

But as is known, fashions are cyclical and everything indicates that this intention to create outfits in which everything is carefully coordinated has returned. At least when it comes to two specific elements: eye shadows and clothing. It is a transversal trend, which does not understand styles or ages, and has begun to be seen in the events held in recent weeks.

The last clue that this makeup is here to stay is given by Rihanna from Paris, where she has come to witness the Off-White fashion show. The pregnant singer again demonstrated her commitment to maintaining her own style – no flowing maternity dresses – in a peach leather mini dress complemented by strappy sandals and a peach calfskin coat. She made up her eyes in the same colour as this garment, creating a very defined shape on her eyelid with the colour, a trend that Danna Paola also wore at the Fendi show.

The crowd that attended the last Off-White show last Monday night realized the tremendous influence that Virgil Abloh exerted on fashion. The late founder of the brand, who died in November, was honoured at the presentation, where Idris and Sabrina Elba could be seen chatting with Pharrell Williams or supermodel (and former French first lady) Carla Bruni sitting in the front row next to footballer Paul Pogba.