Calvin Klein opens its first flagship store in São Paulo

Calvin Klein inaugurates its first flagship store in São Paulo, with the updated design that follows the brand’s newest design and global architecture concept.

The new space of 700m² is in the Oscar Freire street, in the Gardens, and offers the male and female versions of all its lines: Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, Calvin Klein Kids and accessories.

One of the main attractions of the new store is the so-called cut-outs: giant images more than six meters high that reproduce the protagonist models of the current campaigns, all suspended delimiting the environments.

The store’s new concept of design works in a cozier language with touches of energetic colors that intensify the consumer experience. Vibrant blue curtains frame the glass façade and provide an attractive look for anyone on the street. The Brazilian studio Zanini created the armchairs and sofas covered in Kvadrat fabric by Raf Simons.

What do you think?

Written by Geekybar

Linguist-translator by education. I have been working in the field of advertising journalism for over 10 years.

For over 7 years in journalism. Half of them are as editor. My weakness is doing mini-investigations on new topics.


Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings

Jacquemus launches first mens line with parade in southern France

Jacquemus launches first men’s line with parade in southern France

Nike and Piet launch t shirt line inspired by football uniforms

Nike and Piet launch t-shirt line inspired by football uniforms