Beyoncé ends her partnership with Adidas and says goodbye to her sports line.

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Beyonce 1

Beyoncé ends her collaboration with Adidas and says goodbye to her sportswear line after reporting million-dollar losses.

Beyoncé’s association with Adidas ended in 2023 after executives at the sportswear company disclosed huge losses in 2022 compared to 2021.


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According to The Wall Street Journal, sales of this collaboration fell considerably last year, with only $40 million raised, a 50% reduction from $93 million in 2021.

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Written by Sarah Joseph

Hi, fellow readers! So glad you found my little writing nook on the internet. I am a freelance writer, occasionally moonlighting as a digital marketer as well. I love to read, mostly focusing on high-fantasy and thrillers. Here, on Geekybar, I share my thoughts and views on breaking and recent news form all around the world. Oh, and I LOVE covering all the celeb gossips so stick around for some really interesting stuff!


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