Beyoncé ends her collaboration with Adidas and says goodbye to her sportswear line after reporting million-dollar losses.
Beyoncé’s association with Adidas ended in 2023 after executives at the sportswear company disclosed huge losses in 2022 compared to 2021.
According to The Wall Street Journal, sales of this collaboration fell considerably last year, with only $40 million raised, a 50% reduction from $93 million in 2021.
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