Super Bowl commercials scored a touchdown with the help of celebrities once again. The Booking.com commercial starring Melissa McCarthy, in which she is taken on a montage of musical tours of several beautiful vacation spots, was the most-viewed Super Bowl LVII ad on YouTube on Sunday.

Second place went to the T-Mobile commercial featuring John Travolta, Zach Braff, and Donald Faison singing their own rendition of “Summer Nights.” Advertisements featuring other famous people included those for Skechers (featuring Snoop Dogg)

Pepsi (starring Steve Martin), Paramount+ (starring Sylvester Stallone), Rakuten (featuring Alicia Silverstone as Cher from “Clueless”), Google Pixel (featuring Amy Schumer, NBA star Giannis Antetokounmpo, and Doja Cat), and Avocados From Mexico (featuring a naked Anna Faris as Eve in a reimagined Garden of Eden).

In fact, the Kia America commercial “Binky Dad,” which follows the titular character as he travels through various terrains in search of his baby’s lost pacifier, is the only non-celebrity video in the Top 10 on YouTube’s gameday views chart for Super Bowl 2023.

Commercials for the Super Bowl are often released weeks in advance, but YouTube only analyzes SB ads to see how popular they are on game day. Global pageviews from February 12, 2023 at 12:01 a.m. ET through the completion of the game are used to determine its global rank.

Also, Google shared search data for the game, with “is Rihanna pregnant” being the most popular query in the United States during the halftime show. (Her agent has confirmed that she is.) According to Google, Rihanna’s partner, the rapper A$AP Rocky, was the most-searched celebrity in the world during the Super Bowl.

“Who owns Blue Moon beer?” was the second most popular question asked of Google in the United States during the Super Bowl. An example of such deceitful advertising was an advertisement aired by Molson Coors in the second quarter that depicted a battle between its two most popular beers, Coors Light and Miller Lite, only to reveal in the end, “It’s a Blue Moon commercial.”

The Most-Viewed Commercials on YouTube During Super Bowl LII (WORLDWIDE)
Melissa McCarthy in “Somewhere, Anywhere” is now available on Booking.com.
New Year from T-Mobile! Exciting New Neighbor staring John Travolta
Skechers: Snoop Dogg for Skechers
The Official FAST X Trailer, Now with a Longer Running Time
Search Engine Giant Google Is Totally #PixelObsessed TV Spot for 2023 SB Extended Cher Cut starring Amy Schumer, Giannis Antetokounmpo, and Doja Cat Rakuten starring Alicia Silverstone
Kia: Binky Dad (2023) – The American Market All-wheel-drive (AWD) Kia Telluride X-Pro SUV
Which Is Better, The Acting or The Taste of Pepsi? Paramount+: “Stallone Face” starring Sylvester Stallone Avocados from Mexico: Make It Better starring Anna Faris – Extended Version