Jennifer Lopez promotes her new shoe brand by posing in a latex bodysuit.

J.Lo has stepped up her shoe campaign for DSW by posing in industrial-style boots, a helmet, and a tight black latex bodysuit over which she flaunts her statuesque physique. The outfit is completed with a translucent fishnet garment.

It’s hard to believe The Bronx diva is 52 years old and looking as good as ever. She posed inside an arcade game store, but it was her pink hair that caught our eye as a fresh new look for the shoot.

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On Saturday night, Jennifer went to the premiere of “The last duel,” in which Ben Affleck stars, with her boyfriend, actor Ben Affleck. The brown two-piece suit she wore caught everyone’s attention because it showed off her toned abs. She also posted a photo to her Instagram account in which she looks to be glancing at Ben while he delivers an interview.