Taehyung, along with BLACKPINK‘s Lisa and Park Po Gum, attended the press conference to celebrate the launch of CELINE‘s pop-up store at The Hyundai Seoul in Yeouido Hyundai Department Store on March 30.
Taehyung demonstrated his outstanding fashion sense by wearing pieces from the CELINE Homme Summer 2023 Collection. He charmed admirers and reporters with his grace and dazzling appearance, displaying his charms.
Taehyung’s presence will be his first formal appearance as CELINE’s new worldwide ambassador. Instead of the commercial term “ambassador,” Hedi Slimane, the creative director of CELINE, adopted the distinctive moniker “CELINE Boy.”
Taehyung’s significance as a brand ambassador was demonstrated when numerous products from his CELINE look swiftly sold out in South Korea following his visit at the pop-up store.
Taehyung’s arrival sparked a media frenzy. 850+ K-media pieces covering his presence. He also dominated Twitter trends, with the hashtag #TAEHYUNGxCELINE rapidly reaching to the top of the global list.
Taehyung wowed audiences with his perfect aesthetics and seamless sophistication. Supporters expressed their admiration on social media, sharing their favorite photographs and moments from the event.