Gucci: The world famous Italian fashion house Gucci has once again come into the limelight. He remains the center of discussion among social media users. In fact, Italian luxury fashion firm Gucci has launched its new campaign celebrating the ‘Year of the Tiger’. However, the campaign launched by the fashion giant on its social media handle has drawn strong criticism. While some netizens have praised Gucci, many others have expressed concern about the presence of tigers in the photoshoot. Among these critics, the animal rights organization World Animal Protection has expressed concern over the use of tigers in a new campaign launched by the fashion label.
The new collection featured an advertising campaign for ‘Gucci Tiger’ by the fashion brand which included a wide selection of “ready-to-wear and accessories featuring animal motifs in various iterations”. The photos feature models wearing the company and the collection of real tigers.
Meanwhile, the fashion brand reported that the tigers were photographed in a “safe environment” and that an animal welfare organization monitored the set while the animals were being shot and confirmed that “no animals were harmed.”
‘Tigers are not props’: World Animal Protection criticizes Gucci campaign
World Animal Protection took to Instagram to raise concerns about the new ad campaign released by Gucci. In a video posted on Instagram, World Animal Protection said, “Hey Gucci, Tiger is not Sahara.” In the caption, World Animal Protection emphasized that Gucci is sending the wrong message.
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