The return of HTC in the market with a smartphone focused on the Metaverse

If you’re an Android user, you’ll surely remember those HTC brand devices that were characterized by their innovative designs and excellent performance.

The Taiwanese company wants to recover that space within the smartphone industry that it led 10 years ago along with Apple, Samsung and other brands that continue to this day. For that he has an “ace up his sleeve” and it is his own Metaverse.

At MWC 2022, the company announced its new equipment adapted to the main virtual reality features that it has been developing for several years.

To learn more about the return of HTC Mobile, it is important to remember what happened during all these years “off the market”.

Why did HTC disappear?

The HTC company as such did not disappear completely, in fact, since its foundation in 1997, they have focused on developing all kinds of technology, that is, from laptops, tablets to smartphones in 2006.

The year 2009 began a new stage in the company by developing equipment with compatibility for Google’s Android and Microsoft’s Windows Mobile operating systems.

As Apple launched a different iPhone model each year, HTC was characterized by releasing up to 100 new models per year, positioning it among the top smartphones most purchased by users worldwide.

Commercials with Robert Downey Jr. himself are key to highlighting the popularity of the brand for mobile devices.

However, as 2015 approached, the purchase of devices began to decline and the brand fell completely at the level of manufacturing new models.

In 2017, Google took over a part of HTC for the sum of 1,100 million dollars, and with this labor and intellectual property structure, the American company was able to manufacture its own line of mobile devices, Pixel.

What did HTC do in these years?

Although it is not even a shadow of what it was 10 years ago, the Taiwanese company decided to reduce its market to its home country and every year it tries to launch at least one product for the global market.

That is why the headline “HTC returns” you will have read more than once.

However, what happened at MWC 2022 is different from previous years because it involves an ambitious project adapted to current trends in the mobile device market.

Features of the new HTC device

The vice president of the Asia-Pacific region of HTC, Charles Huang, commented that in the month of April will be the official launch of its new mobile device, says WinFuture.

At the moment there are no details of the new model, it is only known that it will be a high-end team and that it will be focused on the Metaverse.

Why in the Metaverse?

The company, despite having stopped manufacturing mobile devices, continued to work on its own Metaverse, called Viverse, which was accompanied by its HTC Vive virtual reality glasses.

With this new device, the company hopes to link the virtual reality projects that it has been developing for years and thus recover the commercial leadership it had in the past.