Categories: News

Instagram’s Chronological Feed Is Back

The head of Instagram says the company wants to make time spent on the app “feel more intentional.”

You can now once again browse through vacation pics, food porn, and thirst traps in reverse chronological order. Instagram announced the rollout of two new ways to control your feed Wednesday.

They’re categorized as “Favorites” and “Following,” meaning you can opt to see posts from specific accounts you mark as a favorite (up to 50) or you can choose to show posts from all of the accounts you follow. Either way, you go about it, both will appear in the order by when they were shared, with the most recent being first.

This is especially great news if you’re tired of seeing posts by a person you gave a pity-like to or that time you were trying to be the ‘bigger person’ by liking an ex’s selfie. Instagram won’t guess which content you’d like to see based on your activity when you’re browsing the Favorites and Following tabs.

Instagram made the switch from a reverse chronological to a ranked one in 2016. The company said in a statement, “We know from research that people have a better experience on Instagram with a ranked feed, so we won’t be defaulting people into a chronological feed.”

Your activity will still play into some of what you see on the app. (algorithms gonna allegorize, ya know.) The algorithmic ranking of posts will remain the default for the feed you see when you open the app. In Wednesday’s announcement of the changes, Instagram’s head Adam Mosseri also wrote, “Over time, we’re going to add more recommendations to your feed based on your interests.” That kind of sounds like old habits die hard…or not at all. Adding an account to your Favorites will cause it to appear higher in your main feed, according to Instagram. An account won’t be notified when you add it to your Favorites list. Mosseri hinted at the changes in a Senate hearing last year on Instagram’s effects on the mental health of users under 13.

At the end of the day, Instagram says they want to make the time you spend on their app, “feel more intentional.” Which sounds great, until we’ve found ourselves (again) in a late night spiral looking through Britney Spears’ account and wondering why we woke up tired.

Christina d'souza

Proofreader, editor, journalist. I have been doing my favourite thing for more than six years.

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