In 2001, Winona Ryder, one of the favorite faces of Hollywood for her roles in such emblematic films as Beetlejuice, Edward Scissorhands, Little Women, Reality Bites, or The Age of Innocence, was arrested in Beverly Hills, California. She was arrested for stealing $5,500 worth of designer clothes and accessories from a Saks Fifth Avenue chain store. Among the items stolen was a cashmere sweater signed by the American designer Marc Jacobs for 760 dollars.
The video and images of the robbery and arrest went around the world, making headlines in which the actress came to have more space than the leader of the terrorist group Al Qaeda, Osama Bin Laden. Winona Ryder was convicted of theft and sentenced to three years of probation, 480 hours of community service that she served at the City of Hope Medical Center in Los Angeles, in addition to the payment of the corresponding fine and the order to attend psychological treatment for kleptomania. . The actress, who had been nominated twice for the Oscars and had won a Golden Globe, disappeared. Or perhaps if this had happened today it would have been more accurate to say that she was canceled.
In a marketing twist of events, Marc Jacobs saw the opportunity. Or maybe it was Winona Ryder who made her see it: as if the detail of the cashmere sweater was not enough, the actress attended the trial dressed in Marc Jacobs, among other designers.
Two years later, in the spring of 2003, Marc Jacobs launched a campaign starring Winona Ryder: “I asked Winona to do this campaign because I thought she looked gorgeous in all those photos we’ve seen of her recently, regardless of whether we’re in the trial”, confessed the designer. In 2015, for the launch of the Marc Jacobs Beauty line, the actress and the designer repeated their collaboration: «It is a pride and a pleasure to present this image of our next Marc Jacobs campaign Beauty. It stars my dear friend (of over two and a half decades), the stunning, beautiful, and extraordinarily talented Winona Ryder,” the designer wrote on his Instagram account. Now, the designer once again has his undisputed muse to star in the campaign for his latest bag: J Marc Shoulder Bag. Photographed by Harley Weir and styled by Emma Wyman, former Fashion Editor-in-Chief of Dazed magazine, Winona Ryder wears a variety of pieces signed by the designer while showing off the versatility of her new piece, a leather bag in six different colors with the classic closure in ‘J’ characteristic of the brand.
Winona Ryder was an unlikely but unstoppable star. In a viral article in the US media BuzzFeed in 2015 entitled Being a Winona in a world made for Gwyneth’s, the journalist Alana Massey gave the keys to why: «For girls of my generation who were a little weird, Winona Ryder was relatable and aspirational at the same time. The few taped interviews she did show a bottomless pit of social awkwardness and awkwardness. She gets mixed up with metaphors and laughs heartily at bad jokes.
She is also a movie star who is beautiful in a conventional way, but she always had the feeling of being an ugly duckling». Compared to the blondes of the moment like Gwyneth Paltrow, Alicia Silverstone, Cameron Diaz, or Reese Witherspoon, who is hard to imagine stealing from a department store for always showing a public image of extreme neatness, Ryder was the indie girl, incredibly famous even though she always seemed out. of the less commercial scene.
The umpteenth redemption of Winona Ryder did not come from the hand of fashion, despite all the attempts of Marc Jacobs, but from the Netflix content platform, which in 2016 selected her to play the character of Joyce Byers in the popular series Stranger Things. The series, a tribute to 1980s cinema, includes numerous references to films by Steven Spielberg, Wes Craven, or John Carpenter, as well as Stephen King’s books or video games of the time.
The casting director, Carmen Cuba, suggested Ryder for the role of Joyce to the directors of the series, the brothers Matt and Ross Duffer, who immediately agreed, attracted by the figure of Winona Ryder and for being an iconic face of some tapes. from the eighties. Winona Ryder had to return to her origins to succeed again.