If there is someone who knows about beauty trends, it is Kylie Jenner, and it is that only she could make us want very strongly to wear smoky eye makeup in the middle of summer (it is a trend associated with autumn-winter). After that, she surprised us by throwing her back into the ‘King Kylie’ era with makeup that took us back to 2015 in our minds. She even made us rethink the thin brow trend, tell you no more. Now, the businesswoman has surprised us again with makeup that perhaps not everyone would dare to try.

The businesswoman has published a ‘post’ on the account of her beauty firm, Kylie Cosmetics, to promote her latest release: a lip gloss. In addition to looking at how amazing this product leaves her lips, we have also taken good note of her particular way of applying blush. Instead of applying it to the cheeks, Kylie Jenner wears the blush on the temples and the upper part of the cheekbones to achieve a ‘lifting’ effect. A makeup technique that is already viral on TikTok, and Kylie Jenner was not going to stay without trying it, obviously.

Instagram will load in the frontend.

The temple-length blush trend was popularized in the ’80s and the businesswoman is keen to bring it back, though it’s clearly not for everyone. Actually, this method is very similar to the way we apply bronzer, what happens is that with blush it is much more noticeable. Kylie Jenner seems to like it a lot because she had already worn it on some other occasion.