NFTs come to Instagram: creators can now showcase their collections on the social network

Adam Mosseri, CEO of Instagram, has officially announced the arrival of NFTs (Non-Fungible Tokens) on Instagram. He does it just a few weeks after Mark Zuckerberg, CEO of Meta (Facebook), revealed that his company was working on the integration of these assets on the different platforms. The social network, in particular, will allow creators and collectors to show off their digital works in different sections, including direct messages and Instagram Stories.

The CEO of Instagram has confirmed through his Twitter profile that the possibility of displaying NFTs on the platform is currently available to a small group of creators and collectors in the United States, although they hope to expand it to more users soon.

According to Mosseri himself, the staggered arrival of NFTs is because Instagram is a centralized platform —not very much in line with what these assets represent—. Therefore, the slow integration can serve to collect and analyze user feedback and thus improve the feature if needed before rolling it out to everyone. He also assures that there will be “no fees associated with publishing or sharing a digital collectible” in the app.

However, even though the NFTs on Instagram will appear in a limited way as they are reduced to a small group of creators, any user will be able to see them reflected in the app. These tokens can appear in posts, stories, or direct messages. In all three cases, in addition, relevant information about the asset will be displayed, such as the owner/owner, the collection to which it belongs, or the artist who created it.

Meta prepares to make Instagram a place to buy and sell NFTs

Mosseri has not elaborated on the future of NFTs on the platform, but Instagram parent company Meta’s plans go far beyond offering creators the ability to showcase their assets on the social network. According to Financial Times, Mark Zuckerberg’s company plans to make Instagram a platform where it will also be possible to sell and buy NFTs, something that can serve creators as a way to earn income.

Meanwhile, Twitter is also delving into the world of NFTs with a feature that allows users of Twitter Blue (its subscription model) to include their non-fungible tokens as a profile picture. The social network currently run by Parag Agrawal, like Instagram, also displays token data, such as the creator or which collection it belongs to.