Gwyneth Paltrow fined for promoting products without scientific support Goop settles vaginal eggs claims at $145K over unsubstantiated product claims

The California consumer protection office ruled the payment of 145 thousand euros to Gwyneth Paltrow for selling ‘vaginal eggs to balance hormones’

Goop, the lifestyle website that belongs to the actress Gwyneth Paltrow, agreed to pay 145,000 $ to the California consumer protection office, for publishing non-scientific information on vaginal eggs and a “floral essence”, which according to the website, it could cure depression. As for the jade and pink quartz eggs, they ensure that if they are inserted vaginally, they can balance hormones and regulate menstrual cycles.

“The health and money of Santa Clara County residents should never be put at risk by misleading advertising, we will protect consumers against companies that promise health benefits without the support of good science … or any science,” said prosecutor Jeff Rosen in a written statement.

For his part, Goop responded in a separate statement that although he “believes there is a disagreement, the company wanted to resolve this matter quickly and amicably, and this agreement does not indicate any responsibility on the part of Goop.” Goop will also be prohibited from selling medical devices that are falsely advertised or not approved. In addition to the fine, the company will have to reimburse customers who bought the eggs or the essence of flowers.

The Oscar winner has surprised lately with unorthodox advice. For example, she has long recommended women sit on a pot of hot water and herbs as a method to clean the uterus or go to the sauna to cure the flu. And as expected, his “recommendations” were harshly criticized by doctors and specialists.