Why is TikTok’s new video length threatening YouTube?

As more users install TikTok on their mobile devices, social network executives are under more pressure to innovate their platform and reach new markets.

TikTok started with the possibility to upload videos of 30 seconds, then they went to 1 minute and recently they increased the duration to 3 minutes.

However, the growth of the social network has been so fast that the developers are planning the possibility of transforming the application into a social network with many more options.

New duration of the videos

In order to gain a foothold in other markets, with new competitors, TikTok will implement increasing the duration to 10 minutes for each video… yes, 10 minutes.

“We are always thinking of new ways to bring value to our community and enrich the TikTok experience. Last year we introduced longer videos, giving our community more time to create and be entertained on TikTok. Today we are very excited to start rolling out the ability to upload videos of up to 10 minutes, which we hope will unlock even more creative possibilities for our creators around the world,” a TikTok spokesperson told TechCrunch.

According to the post, a longer video “can give creators more time and flexibility when shooting things like cooking demos, beauty tutorials, educational content, comedic sketches, and more.”

Why is it a threat to YouTube?

The information had already been released by the well-known technology consultant, Matt Navarra, who predicted this TikTok action as a direct threat to YouTube as part of its new direct competition.

By lengthening the length of videos, TikTok could offer content creators the possibility of adding more than one ad to videos. As well as it would also open the possibility that other materials are released exclusively on the platform.

A few days ago, TikTok published its “TikTok What’s Next Report 2022″, where it highlighted the importance of the platform in the music industry.

“TikTok music transcends the platform, with 88% of TikTok users saying the sound of the platform is critical to the overall app experience. This has led people to search, stream and buy the songs they listen to while browsing the app. Not only does this open up new possibilities for both artists and brands, but it also creates a new paradigm for sharing, creating and finding music. If brands want to drive music culture forward in 2022, it’s important that they put artists at the forefront of what they do and think (and act) like artists first.”

In addition to that, the Spanish artist, Rosalía announced that she will present her new album Motomami live on TikTok, one day before its official release, giving a clear sign that the Asian platform would be betting entirely on the music market, a terrain where YouTube collapsed. the leadership of traditional television music channels.