Rapper, producer and, ultimately, streamer Snoop Dogg announced Monday that he is the newest member of esports organization FaZe Clan.

The iconic hip hop artist will take a major step into the competitive video game scene industry and join as a member of the company’s board of directors. In addition, he will represent the brand as an official streamer.

The news was announced by Snoop himself on his social networks, where he posted a welcome video prepared by the organization and a short text announcing his arrival.

“I joined FaZe Clan”, he wrote tersely on the various platforms.

In the material, the rapper can be seen in his role as a streamer in different scenarios, as well as showing him wearing a luxurious chain, presumably gold and diamonds, with the company’s logo.

Joined @FaZeClan. 🔥💫👊🏿 pic.twitter.com/jQWWpsHO5L

— FaZe Snoop (@SnoopDogg) March 7, 2022

Snoop Dogg and FaZe Clan had previously hinted at collaboration, the biggest nod being during the final Super Bowl LVI halftime show when the rapper was wearing another chain emblazoned with the esports organization’s logo.

The iconic hip hop artist is a declared lover of the competitive video game scene with several years of experience organizing leagues and even working as a commentator at different events.